Users collect these images, which are often visual ideas for projects or inspirational memes, and “pin” them to Pinboards.

However, the difference is that instead of having a timeline filled with text, witty posts or clickbait, Pinterest is almost entirely image-based. People who use Pinterest can add friends or follow businesses, just like on other social media apps. Pinterest has both a mobile and a web-based app. Pinterest is normally classed as a social media platform but it is also a visual search engine-more on that below. Our Pinterest marketing strategy guide explores how to add Pinterest into your social media strategy, how to use pin descriptions with keywords to boost SEO and plenty more hints and tips to get your Pinterest business marketing strategy off the ground. Over 444 million people use Pinterest right now, which is a huge potential audience for your business’s content. Do you suffer from Pinsomnia, or are you clueless when it comes to repins? No matter how familiar you are with the successful visual search engine, you should be looking to hone your Pinterest marketing strategy.

Pinterest content strategy